Real estate CRM · 2026

By FollowUpHub · Updated

FollowUpHub vs Follow Up Boss

Follow Up Boss is a well-built lead-management CRM, but it assumes you already own the rest of your stack: the dialer, the texting tool, the website and the campaigns. FollowUpHub replaces the whole stack and puts an AI agent on every lead the moment it arrives.

  • AI calls, texts and WhatsApps every new lead in under a minute
  • Pre-built buyer, seller and database-reactivation workflows
  • Websites, reputation management and payments included
  • Free migration of contacts, pipelines and history

1,000+ agents run their follow-up on FollowUpHub · no contract, cancel any time

Trusted by

Royal LePageeXp RealtyRE/MAXCentury 21Keller WilliamsSutton GroupColdwell BankerRight at Home RealtyReal Brokerage

Why agents switch

Why agents look beyond Follow Up Boss

Where Follow Up Boss stops, and what FollowUpHub does instead.

  • 01

    You still pay for a separate dialer and ISA

    Follow Up Boss routes and reminds, but someone still has to make the calls. FollowUpHub's AI makes the first six attempts across phone, SMS, WhatsApp and email before you ever pick up.

  • 02

    The add-on bill grows fast

    Between per-seat pricing, calling add-ons and third-party marketing tools, most teams end up well past their original budget. FollowUpHub bundles it into one flat monthly price.

  • 03

    No websites, reputation or payments

    You will still buy an IDX site, a review tool and an invoicing tool. All three ship inside FollowUpHub.

  • 04

    Automation stops at the reminder

    FollowUpHub's workflows run the conversation itself, and escalate only the leads that reply and are ready to talk.

Feature comparison

Follow Up Boss vs FollowUpHub

Based on publicly published product and pricing information. Features change, so check both vendors before you decide.

Feature-by-feature comparison of Follow Up Boss and FollowUpHub
CapabilityFollow Up BossFollowUpHub
AI calling with multiple voice optionsDialer and call logging; AI calling needs third-party add-onsBuilt in: dials each new lead within a minute, up to six attempts
AI texting and WhatsApp follow-upSMS and email; WhatsApp via integrationBuilt in: one AI agent across SMS, WhatsApp and email
Pre-built real estate workflowsAction Plans you build yourselfBuyer, seller, open house and reactivation sequences ready
Visual sales pipelineIncludedReal estate stages, tasks and deal tracking
Agent websites and funnelsNot includedIncluded on both plans
Reputation managementNot includedBuilt in: review requests, monitoring and replies
Invoicing and paymentsNot includedBuilt in: send invoices and collect payments
Community managementNot includedBuilt in: run your client or team community
Migration helpVaries by planFree: contacts, pipelines and history
Pricing modelPer user, scaling with team sizeFlat $49.99/mo, no contract

Pricing

Two plans. One price.

Both include a free trial. Advanced includes a one-time setup fee.

  • Basic plan

    Complete Agent System

    Funnels, conversational AI, pipeline and an omni-channel inbox.

    $49.99/month CAD

    14-day free trial · monthly billing · self-serve onboarding

    • Pre-built home evaluation funnel
    • Conversational SMS and email AI agents
    • Anti-ghosting appointment reminders
    • Agent accountability loops
    • Dynamic deal routing and proposal tracking
    • Visual pipeline management
    • Omni-channel inbox
    • Website and funnel builder
    • Email campaigns and social media planner
    Start 14-day free trial
  • Recommended

    Advanced plan

    Full AI Engine

    $299 one-time setupWhite-glove onboarding included

    Basic plus the voice AI engine, Smart Nurture and your own agents.

    $49.99/month CAD

    14-day free trial · monthly billing

    • Everything in Basic
    • Voice AI engine with 6-attempt retry, 10am to 9pm
    • 6-month Smart Nurture AI with 24 touchpoints
    • Visual workflow builder
    • Build your own AI agents
    • Reviews AI on auto-pilot
    • AI Studio prompt-to-build
    • White-glove onboarding and A2P handled for you
    Start 14-day free trial

Cancel any time from your account. No contract, no cancellation fee.

FAQ

FollowUpHub vs Follow Up Boss: common questions

Pricing, migration and what the AI does.

  • For agents and teams who want AI follow-up included rather than bolted on, FollowUpHub is the closest like-for-like replacement: the same lead routing and pipeline discipline, plus AI calling, texting, WhatsApp, websites, reputation management and payments in one subscription.

  • Yes. Contacts, tags, pipelines, notes and conversation history are migrated for you at no extra charge, and a live import is part of onboarding on both plans.

  • FollowUpHub is $49.99 per month on the Basic plan. The Advanced plan is the same $49.99 per month plus a one-time $299 setup fee, and adds the full Voice AI engine. Both include a 14-day free trial and no contract. Follow Up Boss prices per user, so the gap widens as your team grows.

Reclaim 10+ hours a week, starting this one.

Free trial, free migration, no credit card.

Questions? support@followuphub.ai