Real estate CRM · 2026
By FollowUpHub · Updated
FollowUpHub vs Top Producer
Top Producer is one of the longest-running real estate CRMs, and agents still rely on it for contact management and farming. What it does not do is work your leads for you. FollowUpHub keeps the database discipline and adds an AI agent on every new lead.
- AI calls, texts and WhatsApps every new lead in under a minute
- Pre-built buyer, seller and database-reactivation workflows
- Websites, reputation management and payments included
- Free migration of contacts, pipelines and history
1,000+ agents run their follow-up on FollowUpHub · no contract, cancel any time
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Why agents switch
Why agents look beyond Top Producer
Where Top Producer stops, and what FollowUpHub does instead.
- 01
Dated workflow, heavy manual entry
Agents spend time updating records instead of talking to clients. FollowUpHub logs every AI call, text and WhatsApp automatically.
- 02
Smart insights, but no AI conversations
Reminders and suggested actions still depend on you acting. FollowUpHub's AI holds the conversation and books the appointment.
- 03
Add-ons for leads, websites and marketing
Websites, funnels, reputation management and payments are all included in FollowUpHub.
Feature comparison
Top Producer vs FollowUpHub
Based on publicly published product and pricing information. Features change, so check both vendors before you decide.
| Capability | Top Producer | FollowUpHub |
|---|---|---|
| AI calling with multiple voice options | Calling and reminders; no AI voice agent | Built in: dials each new lead within a minute, up to six attempts |
| AI texting and WhatsApp follow-up | SMS and email | Built in: one AI agent across SMS, WhatsApp and email |
| Pre-built real estate workflows | Action plans and reminders you build | Buyer, seller, open house and reactivation sequences ready |
| Visual sales pipeline | Included | Real estate stages, tasks and deal tracking |
| Agent websites and funnels | Paid add-on | Included on both plans |
| Reputation management | Not included | Built in: review requests, monitoring and replies |
| Invoicing and payments | Not included | Built in: send invoices and collect payments |
| Community management | Not included | Built in: run your client or team community |
| Migration help | Varies by plan | Free: contacts, pipelines and history |
| Pricing model | Per user, with paid add-ons | Flat $49.99/mo, no contract |
Pricing
Two plans. One price.
Both include a free trial. Advanced includes a one-time setup fee.
Basic plan
Complete Agent System
Funnels, conversational AI, pipeline and an omni-channel inbox.
$49.99/month CAD14-day free trial · monthly billing · self-serve onboarding
- Pre-built home evaluation funnel
- Conversational SMS and email AI agents
- Anti-ghosting appointment reminders
- Agent accountability loops
- Dynamic deal routing and proposal tracking
- Visual pipeline management
- Omni-channel inbox
- Website and funnel builder
- Email campaigns and social media planner
- Recommended$299 one-time setupWhite-glove onboarding included
Advanced plan
Full AI Engine
Basic plus the voice AI engine, Smart Nurture and your own agents.
$49.99/month CAD14-day free trial · monthly billing
- Everything in Basic
- Voice AI engine with 6-attempt retry, 10am to 9pm
- 6-month Smart Nurture AI with 24 touchpoints
- Visual workflow builder
- Build your own AI agents
- Reviews AI on auto-pilot
- AI Studio prompt-to-build
- White-glove onboarding and A2P handled for you
Cancel any time from your account. No contract, no cancellation fee.
FAQ
FollowUpHub vs Top Producer: common questions
Pricing, migration and what the AI does.
FollowUpHub keeps what Top Producer users rely on, including contacts, farming, pipeline and follow-up plans, and adds AI calling, texting and WhatsApp, agent websites, reputation management and payments from $49.99 per month.
Yes. Contacts, notes, tags and follow-up plans are migrated for you at no extra cost as part of onboarding.
FollowUpHub is $49.99 per month on the Basic plan. The Advanced plan is the same $49.99 per month plus a one-time $299 setup fee, and adds the full Voice AI engine. Both include a 14-day free trial and no contract. Top Producer prices per user, with websites and leads sold as paid add-ons.
Compare
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- Buyer’s guideBest CRM for realtors
Reclaim 10+ hours a week, starting this one.
Free trial, free migration, no credit card.
Questions? support@followuphub.ai