Real estate CRM · 2026

By FollowUpHub · Updated

FollowUpHub vs Top Producer

Top Producer is one of the longest-running real estate CRMs, and agents still rely on it for contact management and farming. What it does not do is work your leads for you. FollowUpHub keeps the database discipline and adds an AI agent on every new lead.

  • AI calls, texts and WhatsApps every new lead in under a minute
  • Pre-built buyer, seller and database-reactivation workflows
  • Websites, reputation management and payments included
  • Free migration of contacts, pipelines and history

1,000+ agents run their follow-up on FollowUpHub · no contract, cancel any time

Trusted by

Royal LePageeXp RealtyRE/MAXCentury 21Keller WilliamsSutton GroupColdwell BankerRight at Home RealtyReal Brokerage

Why agents switch

Why agents look beyond Top Producer

Where Top Producer stops, and what FollowUpHub does instead.

  • 01

    Dated workflow, heavy manual entry

    Agents spend time updating records instead of talking to clients. FollowUpHub logs every AI call, text and WhatsApp automatically.

  • 02

    Smart insights, but no AI conversations

    Reminders and suggested actions still depend on you acting. FollowUpHub's AI holds the conversation and books the appointment.

  • 03

    Add-ons for leads, websites and marketing

    Websites, funnels, reputation management and payments are all included in FollowUpHub.

Feature comparison

Top Producer vs FollowUpHub

Based on publicly published product and pricing information. Features change, so check both vendors before you decide.

Feature-by-feature comparison of Top Producer and FollowUpHub
CapabilityTop ProducerFollowUpHub
AI calling with multiple voice optionsCalling and reminders; no AI voice agentBuilt in: dials each new lead within a minute, up to six attempts
AI texting and WhatsApp follow-upSMS and emailBuilt in: one AI agent across SMS, WhatsApp and email
Pre-built real estate workflowsAction plans and reminders you buildBuyer, seller, open house and reactivation sequences ready
Visual sales pipelineIncludedReal estate stages, tasks and deal tracking
Agent websites and funnelsPaid add-onIncluded on both plans
Reputation managementNot includedBuilt in: review requests, monitoring and replies
Invoicing and paymentsNot includedBuilt in: send invoices and collect payments
Community managementNot includedBuilt in: run your client or team community
Migration helpVaries by planFree: contacts, pipelines and history
Pricing modelPer user, with paid add-onsFlat $49.99/mo, no contract

Pricing

Two plans. One price.

Both include a free trial. Advanced includes a one-time setup fee.

  • Basic plan

    Complete Agent System

    Funnels, conversational AI, pipeline and an omni-channel inbox.

    $49.99/month CAD

    14-day free trial · monthly billing · self-serve onboarding

    • Pre-built home evaluation funnel
    • Conversational SMS and email AI agents
    • Anti-ghosting appointment reminders
    • Agent accountability loops
    • Dynamic deal routing and proposal tracking
    • Visual pipeline management
    • Omni-channel inbox
    • Website and funnel builder
    • Email campaigns and social media planner
    Start 14-day free trial
  • Recommended

    Advanced plan

    Full AI Engine

    $299 one-time setupWhite-glove onboarding included

    Basic plus the voice AI engine, Smart Nurture and your own agents.

    $49.99/month CAD

    14-day free trial · monthly billing

    • Everything in Basic
    • Voice AI engine with 6-attempt retry, 10am to 9pm
    • 6-month Smart Nurture AI with 24 touchpoints
    • Visual workflow builder
    • Build your own AI agents
    • Reviews AI on auto-pilot
    • AI Studio prompt-to-build
    • White-glove onboarding and A2P handled for you
    Start 14-day free trial

Cancel any time from your account. No contract, no cancellation fee.

FAQ

FollowUpHub vs Top Producer: common questions

Pricing, migration and what the AI does.

  • FollowUpHub keeps what Top Producer users rely on, including contacts, farming, pipeline and follow-up plans, and adds AI calling, texting and WhatsApp, agent websites, reputation management and payments from $49.99 per month.

  • Yes. Contacts, notes, tags and follow-up plans are migrated for you at no extra cost as part of onboarding.

  • FollowUpHub is $49.99 per month on the Basic plan. The Advanced plan is the same $49.99 per month plus a one-time $299 setup fee, and adds the full Voice AI engine. Both include a 14-day free trial and no contract. Top Producer prices per user, with websites and leads sold as paid add-ons.

Reclaim 10+ hours a week, starting this one.

Free trial, free migration, no credit card.

Questions? support@followuphub.ai