Real estate CRM, formerly Chime · 2026
By FollowUpHub · Updated
FollowUpHub vs Lofty
Lofty, formerly Chime, bundles a lot, but agents consistently flag long contracts, heavy setup and AI features gated behind higher tiers. FollowUpHub gives you the same breadth without the lock-in.
- AI calls, texts and WhatsApps every new lead in under a minute
- Pre-built buyer, seller and database-reactivation workflows
- Websites, reputation management and payments included
- Free migration of contacts, pipelines and history
1,000+ agents run their follow-up on FollowUpHub · no contract, cancel any time
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Why agents switch
Why agents look beyond Lofty
Where Lofty stops, and what FollowUpHub does instead.
- 01
Annual contracts and setup fees
Lofty typically sells on an annual agreement. FollowUpHub is month to month with a 14-day free trial and no cancellation fee.
- 02
AI is an upsell
Lofty's AI assistant sits in premium tiers. FollowUpHub's AI calling, texting and WhatsApp are the core product, not an add-on line item.
- 03
Steep onboarding
Teams report weeks of configuration before they see value. FollowUpHub ships pre-built buyer, seller and reactivation workflows on day one.
Feature comparison
Lofty vs FollowUpHub
Based on publicly published product and pricing information. Features change, so check both vendors before you decide.
| Capability | Lofty | FollowUpHub |
|---|---|---|
| AI calling with multiple voice options | AI assistant on higher tiers | Built in: dials each new lead within a minute, up to six attempts |
| AI texting and WhatsApp follow-up | SMS and email; limited WhatsApp support | Built in: one AI agent across SMS, WhatsApp and email |
| Pre-built real estate workflows | Smart plans, mostly self-built | Buyer, seller, open house and reactivation sequences ready |
| Visual sales pipeline | Included | Real estate stages, tasks and deal tracking |
| Agent websites and funnels | IDX sites included | Included on both plans |
| Reputation management | Limited | Built in: review requests, monitoring and replies |
| Invoicing and payments | Not included | Built in: send invoices and collect payments |
| Community management | Not included | Built in: run your client or team community |
| Migration help | Varies by plan | Free: contacts, pipelines and history |
| Pricing model | Annual contract, setup fee common | Flat $49.99/mo, no contract |
Pricing
Two plans. One price.
Both include a free trial. Advanced includes a one-time setup fee.
Basic plan
Complete Agent System
Funnels, conversational AI, pipeline and an omni-channel inbox.
$49.99/month CAD14-day free trial · monthly billing · self-serve onboarding
- Pre-built home evaluation funnel
- Conversational SMS and email AI agents
- Anti-ghosting appointment reminders
- Agent accountability loops
- Dynamic deal routing and proposal tracking
- Visual pipeline management
- Omni-channel inbox
- Website and funnel builder
- Email campaigns and social media planner
- Recommended$299 one-time setupWhite-glove onboarding included
Advanced plan
Full AI Engine
Basic plus the voice AI engine, Smart Nurture and your own agents.
$49.99/month CAD14-day free trial · monthly billing
- Everything in Basic
- Voice AI engine with 6-attempt retry, 10am to 9pm
- 6-month Smart Nurture AI with 24 touchpoints
- Visual workflow builder
- Build your own AI agents
- Reviews AI on auto-pilot
- AI Studio prompt-to-build
- White-glove onboarding and A2P handled for you
Cancel any time from your account. No contract, no cancellation fee.
FAQ
FollowUpHub vs Lofty: common questions
Pricing, migration and what the AI does.
Yes. FollowUpHub is month to month with a 14-day free trial, so you can leave any time without a cancellation penalty.
FollowUpHub's AI calls, texts and WhatsApps every new lead with up to six attempts, then hands warm conversations to you. It is part of the plan rather than sold as a premium tier.
FollowUpHub is $49.99 per month on the Basic plan. The Advanced plan is the same $49.99 per month plus a one-time $299 setup fee, and adds the full Voice AI engine. Both include a 14-day free trial and no contract. Lofty is typically sold on an annual agreement, often with a setup fee.
Compare
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- Buyer’s guideBest CRM for realtors
Reclaim 10+ hours a week, starting this one.
Free trial, free migration, no credit card.
Questions? support@followuphub.ai