Real estate CRM, formerly Chime · 2026

By FollowUpHub · Updated

FollowUpHub vs Lofty

Lofty, formerly Chime, bundles a lot, but agents consistently flag long contracts, heavy setup and AI features gated behind higher tiers. FollowUpHub gives you the same breadth without the lock-in.

  • AI calls, texts and WhatsApps every new lead in under a minute
  • Pre-built buyer, seller and database-reactivation workflows
  • Websites, reputation management and payments included
  • Free migration of contacts, pipelines and history

1,000+ agents run their follow-up on FollowUpHub · no contract, cancel any time

Trusted by

Royal LePageeXp RealtyRE/MAXCentury 21Keller WilliamsSutton GroupColdwell BankerRight at Home RealtyReal Brokerage

Why agents switch

Why agents look beyond Lofty

Where Lofty stops, and what FollowUpHub does instead.

  • 01

    Annual contracts and setup fees

    Lofty typically sells on an annual agreement. FollowUpHub is month to month with a 14-day free trial and no cancellation fee.

  • 02

    AI is an upsell

    Lofty's AI assistant sits in premium tiers. FollowUpHub's AI calling, texting and WhatsApp are the core product, not an add-on line item.

  • 03

    Steep onboarding

    Teams report weeks of configuration before they see value. FollowUpHub ships pre-built buyer, seller and reactivation workflows on day one.

Feature comparison

Lofty vs FollowUpHub

Based on publicly published product and pricing information. Features change, so check both vendors before you decide.

Feature-by-feature comparison of Lofty and FollowUpHub
CapabilityLoftyFollowUpHub
AI calling with multiple voice optionsAI assistant on higher tiersBuilt in: dials each new lead within a minute, up to six attempts
AI texting and WhatsApp follow-upSMS and email; limited WhatsApp supportBuilt in: one AI agent across SMS, WhatsApp and email
Pre-built real estate workflowsSmart plans, mostly self-builtBuyer, seller, open house and reactivation sequences ready
Visual sales pipelineIncludedReal estate stages, tasks and deal tracking
Agent websites and funnelsIDX sites includedIncluded on both plans
Reputation managementLimitedBuilt in: review requests, monitoring and replies
Invoicing and paymentsNot includedBuilt in: send invoices and collect payments
Community managementNot includedBuilt in: run your client or team community
Migration helpVaries by planFree: contacts, pipelines and history
Pricing modelAnnual contract, setup fee commonFlat $49.99/mo, no contract

Pricing

Two plans. One price.

Both include a free trial. Advanced includes a one-time setup fee.

  • Basic plan

    Complete Agent System

    Funnels, conversational AI, pipeline and an omni-channel inbox.

    $49.99/month CAD

    14-day free trial · monthly billing · self-serve onboarding

    • Pre-built home evaluation funnel
    • Conversational SMS and email AI agents
    • Anti-ghosting appointment reminders
    • Agent accountability loops
    • Dynamic deal routing and proposal tracking
    • Visual pipeline management
    • Omni-channel inbox
    • Website and funnel builder
    • Email campaigns and social media planner
    Start 14-day free trial
  • Recommended

    Advanced plan

    Full AI Engine

    $299 one-time setupWhite-glove onboarding included

    Basic plus the voice AI engine, Smart Nurture and your own agents.

    $49.99/month CAD

    14-day free trial · monthly billing

    • Everything in Basic
    • Voice AI engine with 6-attempt retry, 10am to 9pm
    • 6-month Smart Nurture AI with 24 touchpoints
    • Visual workflow builder
    • Build your own AI agents
    • Reviews AI on auto-pilot
    • AI Studio prompt-to-build
    • White-glove onboarding and A2P handled for you
    Start 14-day free trial

Cancel any time from your account. No contract, no cancellation fee.

FAQ

FollowUpHub vs Lofty: common questions

Pricing, migration and what the AI does.

  • Yes. FollowUpHub is month to month with a 14-day free trial, so you can leave any time without a cancellation penalty.

  • FollowUpHub's AI calls, texts and WhatsApps every new lead with up to six attempts, then hands warm conversations to you. It is part of the plan rather than sold as a premium tier.

  • FollowUpHub is $49.99 per month on the Basic plan. The Advanced plan is the same $49.99 per month plus a one-time $299 setup fee, and adds the full Voice AI engine. Both include a 14-day free trial and no contract. Lofty is typically sold on an annual agreement, often with a setup fee.

Reclaim 10+ hours a week, starting this one.

Free trial, free migration, no credit card.

Questions? support@followuphub.ai